Day 1 of business plan development workshop
Jun 22, 2006 in Entrepreneur
It has been a long long time since I wake up at 7:30 in the morning. I watched Argentina VS Holland game on that night, so I manage to sleep for like 1 and the half hours? Luckily the workshop was informative and somewhat interesting, and I manage power nap during lunch. Malaysia is really trying to push ICT even today, I learnt about the various funding options and training available at the MDC headquarters.
I also met many people, some just started their business, some still working for their boss and one having a semester break for his 2nd year. There are around 15 of us attending this FREE workshop. Lunch and tea breaks provided!
One of the main lessons I learnt today is the CVP or Customer Value Proposition. Let me give you an example I learnt today.
*Candles*
Yes candles. It started out as an item for religous purpose and lighting. Their main market was churches, but now it is a billion dollar business with market in gift shops, department stores and etc… Well, cause now… the CVP for candles is “The candle light experience”. It is no longer use only for religous purpose or for emergency lighting purpose…. we use it for…. *the candle light experience*. Romantic candle light dinner, candles with aroma just to name a few.
So… now I have to figure out what will be my CVP….
The speaker also gave us an interesting look into big companies like HP, Sony, 3M and Virgin. I think I will continue this tmr… sleeping liao.